Behind the Brand: New Weight Loss Paradigm Captivating Women Across the Nation

Behind the Brand: New Weight Loss Paradigm Captivating Women Across the Nation

After years of watching his mother, wife and closest friends suffer from unwanted weight gain and other perimenopause and menopausal symptoms, Mitch Suss, CEO and visionary of the new weight loss paradigm Balance 3H Plus® (B3H+®) decided to invest his time, money and heart into opening a science-based medical weight loss program that helps women naturally balance hormones in order to lose pounds and recapture their youth.

In the beginning, Mitch learned everything he could about the science and psychology behind weight loss and how hormones influence a woman’s weight as they age. With his extensive knowledge and education, he set out to build a program that would help women change their health, weight and lives for the better. Mitch hired a team of functional medicine doctors and health professionals to help develop this premiere program for women over age 40. Together, they grew the B3H+® program into what it has become today – one that has changed the lives and health of hundreds of thousands of women.

Quit Counting, Start Balancing    

Based in Westchester County, Balance 3H Plus® leaves Weight Watchers and other one-size-fits-all diet programs lagging behind! The program’s creator and medical director, Dr. Siobhan Kealy, brings the science of weight loss out of the dark ages and into the 21st century. With her expertise in women’s health and hormones, she helps modern woman navigate perimenopause and menopause through proven science, eating real foods, targeted supplementation and exercise. “Women today want to learn how hormones work and understand of how they impact their weight, health and happiness,” says Dr. Kealy.

According to a study in The Journal of the American Medical Association, in 2008, more than a third of the country was considered obese. With these dangerously high, and still growing obesity rates, you would think it was a perfect time for Weight Watchers and other trendy diet companies to thrive. Yet Weight Watchers, the 50-year-old diet giant selling a slimmer, fitter America has never looked so antiquated. The company said recently that its last two-quarter revenues had plunged to its lowest point since 2010. It is a similar story for other fad, calorie-in, calorie-out diet programs.

New Weight Loss Paradigm

So what happened? The modern, more savvy and curious women of today are seeking weight loss, but not by paying for a subscription to a Weight Watchers signature support group or learning how foods translate into ‘points’. The reality is these diet programs don’t address a women’s underlying weight gain issues, leaving them feeling frustrated without a direct solution to their weight gain issues. Instead, women are seeking education on metabolism and how their hormones impact their weight. They want to know how to turn their hormones into their best allies, and tailor their lifestyle and diet around keeping them in balance so they can achieve their ideal body size and shape well beyond their 40s. This exciting, new paradigm shift is devastating some of the most iconic names in weight loss.

You see, fat loss is not all about calorie counting or “eating less and exercising more”. Calories only make up a part of the weight loss equation. Sadly, this is where the current weight loss industry is still rooted. They merely address the most basic symptoms of weight gain (i.e. lack of exercise or excess calories) without considering the individual’s sex, age, hormonal status, metabolic functions, nutritional deficiencies, personal preferences and tendencies.

At B3H+® we do consider you and understand every woman is slightly different! We also understand the myriad of changes that occur during this time of transition. This is how we are able to help make the shift happen! We help you learn how to navigate and make adjustments during this time with grace and joy. And how to tailor your lifestyle to offset many of the uncomfortable symptoms of menopause. We also reset your hormonal chemistry towards fat burning and preserving muscle, so you achieve that ideal shape and size.

Menopause and Weight Gain

Perimenopause and menopause can be one of the most disruptive and most bewildering times in a woman’s life. Along with puberty, right? It’s filled with a myriad of changes metabolically, psychologically, spiritually, personally and emotionally. But, you can be rest assured that what you are going through is not your fault, it’s your hormones. Haywire hormones are to blame for all this disruption in your mind and body.

Changes in Hormones

Much of today’s discussion around perimenopause and menopause is about changes in the production of sex hormones, estrogen and progesterone. But current science suggests other hormones (i.e. thyroid and adrenals) also start to fade and deregulate, causing a roller-coaster of surprising and erratic symptoms as covered in my new book, It’s Not Your Fault, It’s Your Hormones. Thus, we must expand the conversation beyond just the lady hormones. We must start testing and balancing other specific hormones which play a critical role in a woman’s emotional and physical health.

Dr. Kealy’s innovative approach to weight loss focuses on balancing specific hormones connected with hunger, satiety, blood sugar balance, metabolism, mood and even libido. Major players include the hunger and fat storing hormones: cortisol, leptin, ghrelin, insulin; female sex hormones (estrogen, progesterone, testosterone, DHEA and growth hormone) and thyroid hormones.

I bet you are now wondering how some of these hormones get so disrupted in the first place? The biggest factors are the obvious internal body changes that comes with perimenopause and menopause, like the declining egg supply. But there are also external factors which make this time more challenging. The biggest external factor is stress! Our fast paced, technology driven, always ON lifestyle wreaks havoc on our hormones, particularly cortisol, progesterone and insulin levels. This relentless state of hyperarousal leads to restless sleep, moodiness, weight gain and food cravings.

Another form of stress that is less recognized, but just as destructive to a woman’s hormones, is chronic dieting. (3) Research suggest that nearly 90% of lifelong dieters who try to lose weight by eating less and exercising more end of gaining most of this weight back or more. (1, 3) Part of the reason this happens is the natural adaptive processes the metabolism sets in place to “protect” itself from losses of body fat. (1, 2) This causes a cascade of hormonal chaos which again increase hunger, cravings, causes energy dips, fat storage around the belly, sleep and mood problems. (2) It should be no surprise that this weight loss approach causes an imbalance in hormones, and is the real reason why women who diet chronically cannot achieve long-term weight loss. (3)

Solutions to Perimenopause and Menopause

It may sound overwhelming to deal with but there are natural ways to get your hormones back on track. You do not have to suffer through perimenopause and menopause or barely hang-on until it’s over. When your hormones are in balance you can sustain a diet that boost your energy, metabolism and burns fat. Your mood stabilizes and you sleep like a bear (a slender bear).

Our unique hormone first approach to weight loss leads us to the exact causes of a women’s imbalances. We uncover the imbalances using our comprehensive hormone biomarker test called, Health 365. The test findings facilitate our functional medicine doctors in restoring your hormones back to youthful ranges. This is what makes our program so different from the rest, and how the program helps you lose weight more effortlessly, eases symptoms, and restores a sense of balance and grace to your mind and body.

B3H+®’s healing protocol also incorporates medically proven natural solutions, such as therapeutic grade supplements, diet modifications, nutrition and lifestyle coaching, and gradual habit change. We can tell you without hesitation this holistic approach works incredibly well. Our strategy truly helps in the long term, rather than jumping into medications, which often only mask symptoms.

Final Thoughts

Approach this time of change with compassion and an open heart. You are in a transition that can be an exciting time of change. It’s a process of self-exploration, a time for better self-care and a journey that can lead you to feeling your best!  Please take a deeper look at what the B3H+® program can offer you to not only survive perimenopause and menopause but thrive while achieving hormonal harmony.

Having worked on this program for several years now, I am so pleased to make it available to all menopausal women 40+ who have been struggling to lose weight. It is one of the best medically supervised weight loss solutions for menopausal women today. It makes me very happy to see over and over again how my B3H+® program continues to help women finally lose unwanted weight and feel their best. The results are exponential and that fulfills my mission and purpose.

Author: Dr. Siobhan Kealy


1. Mann T, Tomiyama AJ, et al., Medicare’s search for effective obesity treatments: diets are not the answer. Am Psychol. 2007 Apr;62(3):220-33.

2. Fothergill E, et al. Persistent metabolic adaptation 6 years after “The Biggest Loser” competition. Obesity (Silver Spring) 2016;24:1612–1619.

3. Johanssen DL, Knuth ND, Huizenga R, Rood J, Ravussin E, Hall KD. Metabolic slowing with massive weight loss despite preservation of fat‐free mass. J Clin Endocrinol Metab 2012;97:2489–2496.